Case Study: Bosch Digital Ecosystem Strategy

Team:

Graham Sadtler: Design Director

Ruth Prentice

William Gutkowski

Andy Mok

Lucas Tacardi

Heather Canterbury

Daniel Choi

Problem Statement:

Bosch Appliances has a successful business manufacturing and selling major domestic home appliances. Our appliances have excellent quality and reliability and a lifetime of 10 to 15+ years. Therefore our current business is focused on one-time hardware sales with long time spans between returning customers.

Project Goals:

Our Design Team developed a vision of an ecosystem of digital applications and services built around our core appliances in cooking and food storage. This vision created a rallying cry for our Global Leadership Board to invest in digital transformation and infrastructure. This digital transformation has led us to develop new services in recipe discovery and grocery delivery that benefit our users, add recurring revenue streams to our business, and create an on-going relationship with our customers.

Gaining Understanding of User Needs

We interviewed our users and observed them preparing meals to understand their desires and unmet needs.

Putting it together

We then looked at the intersection of user insights, technology trends, push developments inside Bosch, and our vision of the future.

Right to Play

Our unique Right to Play is a deep knowledge of the kitchen environment. We know what ingredients people use and what meals they love to cook. We can help them with always having the right ingredients exactly when needed, inspiring new recipes, and saving time during a busy day by automating the grocery to cooking process.

Inspiration to Meal

We help you get inspiration, decide what to cook, and make sure you have everything you need along the way.

Health= Diet + Fitness

We have data on the meals you cook. We partner with fitness apps to provide a complete picture of activity and meal calories.

Orchestrating the Entire Meal

Through a system of sensors, cameras, and AI we are able to synchronize our appliances so that our users can prepare a perfect meal with ease.

Orchestrating the Entire Meal: Video

Recipe and Cooking App

Get help with meal inspiration to suit your needs from quick meals when you are in a hurry to special occasions. Step by step instructions and automated control of your appliances mean the meal comes out just the way you want it.

User Journey of the Future

We created a future customer journey from early life stages to a growing family to show how our ecosystem of services can support our users, create meaningful benefits, and develop long term relationships.

Outcome

The vision we created became a rallying cry for our Global Leadership Board to invest in digital transformation and infrastructure. This digital transformation has led us to develop new services in recipe discovery and grocery delivery that benefit our users, add recurring revenue streams to our business, and create an on-going relationship with our customers.